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The Full Story

Hi, I'm Sally


I am the founder and owner of Sally Josephine Designs, a design studio situated in the picturesque Blue Mountains of New South Wales.


With a background in interior decorating, retail (specialising in homewares and furniture), and also working as an assistant designer in a bathroom showroom, I bring a wealth of expertise to infuse into your project. For many years, owning my own design studio has been a cherished dream. It's a place where I can bring my vision that i have for my clients to life and provide an exceptional experience they deserve.


In recent years, I've observed a significant rise in the challenges to people's mental health, which often manifests in their living spaces and homes. A healthy and organised home can have a profound impact on one's mindset and overall well-being. As a woman and a mother, I know how stressful and fast paced life can be sometimes. You want to be able to come home and know that it is a safe, nuturing space for not only you but also your family. I am extremely passionate in helping you achieve these goals and it brings so much joy and happiness to see my clients happy and relaxed in their new home or space.


  • Limited Time: Busy women and mothers often have limited time to focus on organising and decorating their homes due to their family and work commitments. I can help offer efficient and time-saving solutions that require minimal involvement from you, allowing you to focus on other priorities.

  • Clutter and Disorganisation: Many households, especially those with children, can become cluttered and disorganised. My expertise in organising can help create functional and clutter-free spaces, making it easier for you to manage your homes efficiently.

  • Sustainability Concerns: We are in a time where we are more aware and concerned about the environmental impact of our lifestyle choices. I can help you incorporate sustainable and eco-friendly design elements, and address these concerns and create spaces that align with your values.

  • Lack of Design Inspiration: Some women might struggle with finding design inspiration and translating their ideas into reality. As an interior decorator, I can provide creative ideas tailored to your preferences, ensuring that your homes reflects your personalities and lifestyles.

  • Child-Friendly Spaces: Mothers often need help in designing spaces that are safe, engaging, and suitable for their children. I can design child-friendly areas that promote learning, creativity, and play, taking into account both aesthetics, functionality and durability.

  • Stressful Home Environments: A chaotic home environment can lead to stress and overwhelm. I can help you transform cluttered spaces into peaceful retreats, creating a calming atmosphere that positively impacts the well-being of both you and your families.

  • Budget Constraints: Many families, especially those with children, are on a tight budget. I can work within your financial constraints by offering budget-friendly, sustainable options and repurposing existing items to create a stylish and eco-conscious home.

  • Lack of Storage Solutions: Insufficient storage can be a common problem in homes. I can help design custom storage solutions and provide ideas that maximize space and enhance the functionality of different areas, ensuring everything has its place and is easily accessible.

  • Work-Life Balance: Juggling work, parenting, and household responsibilities can be overwhelming. By optimising the layout and organisation of your home, I can help you achieve a better work-life balance, making it easier for you to manage your daily tasks efficiently.

  • Health and Well-being: A well-designed, clutter-free, and harmonious home environment can contribute to the overall health and well-being of you and your family. By creating spaces that promote relaxation, encourage physical activity, and support mental health, it can positively impact your quality of life.


My passion lies in transforming spaces into reflections of conscious living. I am deeply committed to sustainable practices and holistic ideals, and I'm here to guide you on a journey towards creating interiors that not only captivate the eye but also nourish the soul while respecting our planet.


My approach is gentle and personalised, aimed at crafting spaces that resonate with your unique individuality. I understand that your preferences, experiences, and dreams shape your perception of your living environment. Therefore, I prioritise listening to your desires and concerns, valuing your input as the cornerstone of the creative process. Together, we will create spaces that inspire and elevate your daily life.

Plant Mirror Reflection


Qualified Interior Decorator and Stylist

(Sydney Design School)

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Why Sustainable Interior Design Matters:

In an era where our choices impact the environment profoundly, opting for sustainable interior design isn't just a trend; it's a responsibility. I believe that our living spaces can be designed with intention, using materials and techniques that reduce our carbon footprint and minimize harm to nature. Through a thoughtful selection of eco-friendly materials, upcycling, and energy-efficient designs, we can create homes that tread lightly on the Earth while still exuding function, comfort, and beautiful aesthetics.

Harmony Through Holistic Principles:

Holistic interior design goes beyond aesthetics—it's about embracing the interconnections of our surroundings, our well-being, and the energy that flows through our spaces. I advocate for a design philosophy that considers not just the physical aspects of a room but also the emotional, mental, and spiritual elements. By incorporating elements that promote balance, such as natural light, indoor plants, and mindful organisation, we can craft spaces that nurture our senses and foster a sense of tranquility. Our environments affect us far beyond what we can see or even feel, and it is entirely possible to use this knowledge, holistically, for our well-being. It is possible to have a home that looks aesthetically pleasing and functions well, as well as a home that supports your health and enables you to flourish. Your home should make you feel stimulated and rejuvenated.

Green Leaves

My Approach:

When you choose me as your interior design guide, you're choosing a partner who values collaboration and tailoring designs to your unique needs and preferences. With a keen eye for aesthetics and a heart committed to sustainability, I'll work closely with you to craft spaces that align with your vision while upholding the principles of responsible design. From selecting locally-sourced, eco-friendly materials to curating pieces that tell a story, every element will be chosen with intention and care.

Joining You on Your Design Journey:

Whether you are seeking a complete transformation or a small, impactful change, I welcome you to embark on this journey with me. Let's explore the endless possibilities that sustainable and holistic design can provide for you and your home - where innovation and tradition blend seamlessly, and where your space becomes a canvas for both self-expression and Eco-consciousness. I would be honoured to be walk along side you and help you create spaces that radiate beauty, sustainability, and holistic harmony.
Lets connect and begin the exciting process of designing interiors that truly resonate with your values and aspirations.

My intention is to positively create wellness and harmony by transforming your home into a personalised place for you to thrive and inhabit. I view interior design as an investment into your wellness.

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